Viber & MTV at Alfa Future People
eventmarketing
MTV and Viber worked together on a project that is called Beats & Vibes. We integrated their corner into Alfa Future People festival.
12 July 2016
Music Festival
The future of technology and electronic music
In 2015, over 45,000 people visited Alfa Future People Festival. Each of them saw Beats & Vibes corner. It is extraordinarily difficult to work with hip-hop without making it either kitsch or underground. The solution was neon design, a trend that appeared only a few months later, as well as the interactive installation "Follow Me" that copies guests’ movements to make sure they are fully submerged into music.